Sports Management World Wide is a full-service sports agency that is found internationally. It is the first ever-online sports management company, dedicated to educating future sports business executives. This agency serves athletes around the world, ranging from the United States to Lithuania, Malaysia to Mexico. This agency is unique because it provides athletes the helpful “Sports Agent Advisor program”, which helps develop a more personal relationship between the agents and the athletes. This relationship enables the agent to be able to provide a better representation of the athlete to potential employees.

The sports management world wide agency is geared to “revolutionize the sports agent industry into one where agents, in addition to providing excellent representation, have a positive impact on the athletes they represent”, according to the agency’s mission statement. As previously mentioned, the agency is internationally located; however, the home office is located in Portland, Oregon. The agency is comprised of sports agents as well as athletes; we will touch on the process of becoming a sports agent later in the presentation. The agency was founded over 35 years ago by the current president, Dr. G. Lynn Lashbrook.

The SMWW offers a sports management (sports agent) course. In order to become a sports agent for this company you must take the course and pass it; it is a one-of-a-kind 8-week, online course, which provides an interactive education to the participating individuals. This agency is unique because it does not require any sort of education in order to work for them; it just requires that you complete and pass the necessary courses offered by the agency. However, the agency has teamed up with Concordia University in Chicago, offering a regionally accredited, online and affordable opportunity to earn your Masters or Doctoral degree in Sports Management & Leadership.

In order to get your foot in the door and be employed by this agency you have to complete a certain number of their courses in order to become certified in sports management. Former ball players, NBA front office personnel, ESPN analysts, professional NBA scouts, athletic trainers, coaches, top endorsement negotiators, and Agent Advisors make up the personnel of SMWW Sports Agency. Their strong connections domestically and internationally have allowed them to form beneficial relationships with lead companies in apparel, entertainment, financial management, athletic training, legal counsel and athletic training. Agents of SMWW provide advice, professional guidance, mentoring, and strategic counseling from a worldwide team of experience.

The biggest trend with this agency is that they offer all of their required preparation online; as mentioned before, this is the first agency to do this, making it very easy and accessible for all those interested. With these courses, the participants can become certified in certain areas, including athlete management, coaching, and digital video management. Well-known sports executives in specific fields teach all courses.

The agency believes that a strong relationship with the client is necessary in order to provide a closer connection between “advisor” and athlete. Therefore they consider their program to be more leisurely because the intimate relationship between the two creates a much more relaxed tone and allows for a better contract over all. Because this company believes leisure to be like this, the population, in this case the athletes, is provided with a comfortable work zone and a friendly relationship with their agent, someone they can trust. Ultimately providing the athlete with better, longer contract and an all around improved career.